A global sweep found that 40% of businesses' green claims could be misleading1. The planet cannot afford delays, excuses, or more greenwashing.
With climate commitments coming under increasing scrutiny, greenwashing has emerged as a significant worry for businesses. Two-thirds of executives reported that it is a serious concern in their industries and that cracking down on greenwashing is one of the biggest steps governments should do to encourage businesses globally to address climate change2.
The risk is clear. If greenwashing is not addressed, it will undermine the efforts of genuine leaders, creating both confusion, cynicism, and a failure to deliver urgent climate action3.
We know businesses want to be honest with their customers about their green credentials, but it may not always be clear how to do this.
In this webinar, we will cover:
- Corporate sustainability context: The rise of public scrutiny and the importance of transparent environmental claims
- Tackling greenwashing: Green Claims Code by the Competition and Markets Authority (CMA)
- Working with the Carbon Trust: Our communication principles
- Case study: Product Carbon Footprint Label - What updates have we made to ensure increased clarity and transparency when communicating a products carbon impact?
- Audience Q&A
Joined by the Competition and Markets Authority (CMA), this exclusive webinar for businesses will explore how to get your green claims right. We will discuss the importance of having integrity and being transparent on demonstrating action on climate, particularly in view of the increased scrutiny from consumers and the media.
Our guest speaker, Rob Don, Assistant Director of CMA's consumer protection group, will deep-dive into the Green Claims Code and present the six key points to help you ensure your environmental claims are genuinely green.
The Carbon Trust's Marketing and Communications Director Julia Nicoara will provide an overview of the Carbon Trust's communication principles and how we help clients shape their content and advise them on the best approach to communicating their sustainability efforts.
Our case study will explore the role of third-party certification, specifically product certification and labelling. Product labels deliver simplicity, clarity and information that consumers support and see value in, but there is an increased demand for more information to reduce the risk of misunderstanding and potential greenwashing. We will provide an overview of our leading product carbon footprint label and what updates we have made to ensure increased clarity and transparency when communicating a products carbon impact.
Join this live webinar to get the green light for your green claims.
Who should attend?
Sustainability and brand/marketing roles in UK and European businesses.
About the Consumer and Markets Authority (CMA)
The Competition and Markets Authority (CMA) is an independent non-ministerial department. We work to promote competition for the benefit of consumers, both within and outside the UK.
About the Carbon Trust
The Carbon Trust is a global climate consultancy driven by the mission to accelerate the move to a decarbonised future. We have been climate pioneers for over 20 years, partnering with businesses, governments and financial institutions to drive real change. From strategic planning and target setting to activation and communication - we turn ambition into impact. To date, our 400 experts globally have supported over 3,000 organisations with climate action planning, setting over 200 science-based targets and guiding cities across five continents on their journey to Net Zero.
12021: Global sweep finds 40% of firms’ green claims could be misleading, CMA
22022: Climate Check, Business’ views on climate action ahead of COP27, Deloitte
