The Carbon Trust label directory: Leading with transparency on green claims

Catch up on our webinar which explored how our product carbon footprint label and directory can add credibility to your business’s climate communications. 

Our new product label directory features products with verified carbon claims, making it easier for consumers to discover the evidence behind a product’s claims. With increased scrutiny and demand for stronger action on climate, it is critical that carbon claims are robust and transparent. By making credible environmental claims for products and services, a company can stand out from its competitors and empower consumers to make informed purchasing decisions.

The regulatory landscape is also signalling the end of misleading and unsubstantiated claims, seeking to drive an increase in claims based on facts, evidence and clear communication to end-consumers. Effectively communicating climate credentials to customers is crucial for building brand awareness and loyalty.

We hosted a webinar that unveiled our label directory while also discussing how to communicate your climate action with confidence through product carbon labelling. 

Contents of webinar 

  • An introduction to the importance of product labelling and the Carbon Trust’s new label directory to support transparent communication of your green claims with consumers.
  • An overview of green claims regulation, greenwashing and strategies on how to avoid misleading communications
  • Practical tips for inspiring creative communications in a regulated landscape 

Speakers 

  • Anna McShane, Senior Label Programme Manager
  • Vivien Mc Ewen, Business Development Associate
  • Natalie Morris, Global Media and Communications Lead 

Find out more about the Carbon Trust label and how it helps consumers make more informed choices

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