Víctor is Marketing and Communications Specials for LATAM, he has a degree in Marketing at Monterrey Institute of Technology and Higher Education and has a Diploma in Green Marketing from the Universidad de los Andes in Colombia. With more than 6 years of experience in marketing and communication strategies with different brands such as: PepsiCo, Mondelez, Colgate, Grupo Bimbo, P&G, Mary Kay, CEMEX, Tecnológico de Monterrey (ITESM) and CDMX Government. His experience has focused on environmental campaigns, digital strategies, recycling programs and care for the environment, working with different companies in Mexico and Latin America.

At Carbon Trust he has managed to develop positioning strategies for countries like Mexico, Colombia, Brazil, and Argentina, in charge of communications and tropicalization of campaigns as well as events and strategic and digital support for current projects.

Victor is currently studying psychology to combine it with his experience with consumer behavior. He also has experience in generating data and tools for quantitative and qualitative marketing studies and knowledge of editorial design and social media content.