We are excited to announce the launch of our new Product Label Directory, making it easier than ever for consumers find evidence behind a product’s carbon claims.
With increased scrutiny and demand for stronger action on climate, it is critical that carbon claims are robust and transparent. By making credible environmental claims for products and services, a company can stand out from its competitors and empower consumers to make informed purchasing decisions.
The regulatory landscape is also signalling the end of misleading and unsubstantiated claims, seeking to drive an increase in claims based on facts, evidence and clear communication to end-consumers.
Effectively communicating climate credentials to customers is crucial for building brand awareness and loyalty.
Don’t miss your chance to discover everything you need to know about how to communicate your climate action with confidence through product carbon labelling and why it’s more important than ever.
Speakers
In this session, our Carbon Trust labelling and marketing experts will join us:
- Anna McShane, Senior Label Programme Manager
- Tiphaine Aries, Associate Director, Labelling Commercial Lead
- Natalie Morris, Global Media and Communications Lead
Content
This webinar will cover:
- An introduction to the importance of product labelling and the Carbon Trust’s new Label Directory to support transparent communication of your green claims with consumers
- An overview of green claims regulation, greenwashing and strategies on how to avoid misleading communications
- Practical tips for inspiring creative communications in a regulated landscape
- Q&A session to answer any questions you have on this topic
