Empowering more informed choices with Amazon
At the Carbon Trust, we are proud to be part of Amazon’s Climate Pledge Friendly programme, a commitment to helping customers shop for products with sustainability features.
What is the Climate Pledge Friendly programme?
Amazon’s Climate Pledge Friendly (CPF) programme is a sustainable shopping program, which helps its customers navigate and shop for products that have sustainability features.
Amazon partners with third-party certifications and verifications, such as the Carbon Trust, that help highlight products that meet certain sustainability standards. Once certified or verified against these standards, and provided they meet any additional requirements as defined by Amazon, the product qualifies for Amazon’s CPF programme.
This programme forms one aspect of Amazon’s wider ‘Climate Pledge’.
On inception the CPF programme was available only in France, Italy, Spain, the UK and Germany. This has now been extended to cover the US, Australia and Mexico, with Amazon planning to extend eligibility further, increasing the impact the scheme has on consumer behaviour and choices.
How does it work?
The Carbon Trust label features as an external verification on the Climate Pledge Friendly programme, helping customers to better understand the carbon impact and reductions of the products they buy.
As a starting point, you would need to have at least calculated the full lifecycle footprint of your selected product against an international standard e.g. ISO 14067. To feature on CPF you must get that carbon footprint verified by the Carbon Trust to demonstrate that its emissions are reducing. Upon successful verification (this process takes 8-12 weeks on average), the Carbon Trust will share your ASINs for the products we have verified with Amazon, who will confirm eligibility.
Benefits to your business
- Brand reputation: Align your brand with sustainability and gain recognition for your environmental efforts.
- Market differentiation: Drive business by standing out from competitors by showcasing your commitment to sustainability.
- Reach new customers: Increase page views and build trust with customers who want to make informed environmental choices.
- Compliance with regulations: Ensure your products meet international sustainability standards and regulations, such as ISO 14067.
Average sales lift within the first year of joining the programme 1
increase in product page views 1
product discovery and B2B features and dedicated Amazon Shopping and Educational storefronts 1
1Amazon, 2024
Amazon’s Climate Pledge Friendly programme gives you access to a marketplace with the following visibility features:
- A search filter function allowing customers to find your products based on climate credentials
- Easy view and access to information on your product’s impact improvements
- Clear transparent consumer friendly information on your claim
Benefits to your customers
- Informed choices: Our insights show that customers want to easily identify and choose products that meet high sustainability standards.
- Impact: Support your clients to buy products that can demonstrate that they are reducing their climate impact which align with their values and your company ethos.
- Transparency: Gain clear information about the sustainability credentials of the products they buy.
- Confidence: Know that the products they purchase have been verified by reputable third-party organisations.
Our eligible label
More than 1900 products with the Carbon Trust label are featured on Amazon’s Climate Pledge Friendly. Our carbon emissions reductions achieved claim is approved to be listed on the CPF programme.
Carbon emissions reductions achieved
This claim shows that the product’s carbon footprint is reducing year-on-year, and that the company has committed to achieving ongoing footprint reductions with validated reduction plans.
Wherever the label appears on a consumer facing product, this represents a cradle-to-grave footprint.
For more information please see Product carbon footprints Requirements for assurance – Part 2: Claims and labelling, clause 3.2.
Please note that there are products with our carbon neutral label on Amazon’s climate pledge friendly programme but the Carbon Trust no longer offers new carbon neutral verifications. This move allows our clients to communicate with confidence in the face of an evolving regulatory landscape. We are working with existing label holders to transition to our new range of label offers.
Why the Carbon Trust?
The Carbon Trust is at the leading edge of driving decarbonisation. We want to raise ambition in businesses and consumers to encourage further, faster climate action. We are passionate about supporting corporates to communicate their successes and we have been doing this through our product carbon footprint label since 2007.
Our label has helped consumers make more informed choices since 2007.
More than 37,000 products have been verified to carry our label.
Our label is displayed on products in more than 40 countries.
Our label verifies meaningful actions towards emissions reductions and provide transparent consumer communications.
When you see the Carbon Trust label, you know that the product’s carbon footprint has been measured to internationally recognised standards and verified.
